Much like Chuck Norris, I don't cry. Every so often, around Father's Day-Month, I may or may not "shed man tears." But I don't cry—ever. Shedding man tears is something wholly other—yet emotionally significant. June is a tough month for we dads to watch commercials. It seems for a few days, the world stops and turns, then turns more and lands on fathers for a few hours before rotating to Fourth of July sales. While we dads like our Fourth of July sales too, hardly have Independence Day commercials made us cry, er, shed man tears, which is different, not crying, no.
I give you NFI's list of five Father's Day commercials that may cause you to shed man tears.
Tide and Downy Commercial: Happy Father's Day (30 sec)
Lily lives in her favorite princess dress, but like most kids, she's not exactly tidy. Between pasta spills and kissing frogs, that princess dress gets messy! Once a week, Lily's dad lets her play sheriff and uses Tide laundry detergent and Downy fabric softener together to keep her dress stain free and super soft. This one may not make you shed man tears, but the kindness of Tide and Downy is making us do so. For every tweet on Twitter of the hashtag #DadsWay, Tide and Downy will give NFI $1. Let's see those tweets! Leave the man tears to yourself!
Oral B: Power of Dad (1:09)
Your dad has always had the power to make you smile, now Oral-B wants to help you power up his smile in return (insert shedding of man tears here). #PowerofDad
Sears: Not a Superhero (1:03)
Let's hear it for the original Superman, Dad. From the one place you can always count on to save his day. From ties to grills, tools, TVs and more, only Sears has everything the superhero in your life is looking for this Father's Day. This is Sears, #ThisIsSuper. Another hashtag could be used here: #ShedManTears.
Dick's Sporting Goods: Father's Day (1:02)
For everything Dad has done for you, make this Father's Day the best one ever. Sometimes, no emotion is needed, simple sports scenes may evoke the shedding of man tears. Like in this video:
Oreo: Bedtime (1:01)
Wonder if a girl gave an Oreo to her Dad - would he let her stay up past bedtime? See how sharing an Oreo can let wonder loose in Oreo's latest Wonderfilled commercial, featuring a new twist on a favorite song. Yes, in conducting my own experiment, the data is statistically significant showing when a daughter gives her dad an Oreo—she can in fact stay up past her bedtime. While dad sheds man tears over delicious cookies and milk. Those man tears are actually called "wonderfilled man tears."
If you made it through these commercials without shedding man tears, chances are, you're either a cyborg or not-a-father. In which case, I'm not mad at you. But you need to understand, all the above companies got Father's Day correct this year. Go dads—and Happy Father's Day!
What's your favorite Father's Day commercial?
Regular readers of our blog know that we occasionally honor individuals, corporations, and organizations with our Fatherhood Award for their work to strengthen involved, responsible, and committed fatherhood. (Click here
to learn more about our Fatherhood Award and see a list of recent and past honorees.)
We need YOU to help us choose the next recipient of our Fatherhood Award. We selected three wonderful television commercials by Chevrolet, Oreo, and Volkswagen that portray fathers interacting with their children in heart-warming ways. A special page on our Facebook
allows people to view the commercials and vote for their favorite. The ad that receives the most votes by November 6 will receive a Fatherhood Award from National Fatherhood Initiative.
Would you take 2 minutes to click on this link, watch the three commercials, and vote for the one you think is most deserving of a Fatherhood Award?
Vote every day
between now and November 6 - and tell your friends and colleagues to vote too!
We guarantee that these short videos will bring a smile to your face. In a time TV typically portrays dads as dumb, disaffected, or dangerous, it's really encouraging to see corporate brands depicting fathers in positive ways in their advertising. We want to see more of these types of ads and that's why we're doing this contest on Facebook. Take a look and vote - no matter whether you vote for Chevrolet, Oreo, or Volkswagen, you're casting a vote for a brand that recognizes the importance of dads!Vote today!