The following is a post from Christopher A. Brown, Executive Vice President of National Fatherhood Initiative (NFI). Interested in blogging for us? Email here.
If you’re a regular reader of this blog—heck, if you know anything about NFI—you know that we’re not shy about sharing the research on the importance of marriage to responsible, involved, committed fatherhood. Just in case you aren’t aware of this compelling research, children raised in a home with their two biological, married parents do better, on average, on measures of physical, emotional, social, and financial well-being compared to children who grow up in single-parent homes. Moreover, marriage is the primary institution in all cultures that connects fathers to their children.
While growing up in a home with a single parent doesn’t doom a child to a life that lacks any semblance of well-being (I am the child of divorced parents), the evidence for the increased risk is overwhelming. And yet popular culture continues to send messages that it’s no big deal for unmarried couples to have children. So it wasn’t a surprise to me when my wife shared a sponsored ad that appeared on one of my daughter’s Facebook account for a relatively new game in The Sims family of games called The Sims™ FreePlay. (Yes, we have access to and monitor our kids’ social-media accounts.)
If you haven’t already examined the screen shot in this post, do so now. (Please pardon the poor quality of the image.) What did you notice? That’s right! Baby is already here—before dad pops the question. In defense of the creator of The Sims™ franchise, Electronic Arts (EA), part of the description of the game indicates that marriage should come before having children: “Create up to 31 customized Sims from head to toe. Let your Sims get married, make babies, and then watch them grow into toddlers and pre-teens.” Even the text at the top of the screenshot mentions marriage before children. Still, a picture says a thousand words and burns a message in people’s minds much more effectively than does the written word.
Being the curious guy that I am, I wondered whether I might be missing something given the disconnect between the image in the screenshot and the accompanying text. That’s because The Sims™ franchise is known the world over. It is, dare I say it, the most successful group of family-themed video games in history. Look at the screenshot again. Did you notice that 1 million people play The Sims™ FreePlay?! And it just came out this year, so that number is likely to grow into a much larger player base. The image indicates that players can create babies before their characters marry and do so “wherever they go.” (What a frightening thought! A baby here, a baby there, a baby everywhere! Oh look, honey. Remember when we created this one? I completely forgot about him!)
I did some searching through Google and found that EA installed a “governor” in this new game that prevents players from having babies before their characters marry! How cool is that?! In fact, players must proceed through a series of goals before they reach the “Get Engaged” goal. They must attain the engagement goal before they can choose the “Propose Marriage” option at which time the proposing “Sim” presents a ring. The romantic partner must accept the proposal, of course, and then the couple can marry. (I would be remiss if I didn’t point out that the chance of the partner saying “yes” increases with the cost/expensiveness of the ring—not exactly a positive message, but that’s fodder for another post.) Only after they marry can the player choose the “Crib” option to create a crib for the couple’s home. The player can then create the baby. And apparently, the player has to have saved enough money for the couple to have a baby, thus sending the message that kids are expensive, so be prepared.
With the ubiquity of consumer products in our culture, the ads and images from companies—indeed, the products themselves—send critical messages about what’s acceptable in our culture. That’s why NFI partners with companies, such as Dove® Men+Care™ sponsor our NFI’s Dads Club™, to send positive, constructive messages about responsible fatherhood.
We also work with movie-production companies, such as 20th Century Fox and Sony Pictures, to engage the culture by discussing fatherhood in movies. (For information on our work with companies, click here.) Unfortunately, some companies aren't concerned about the messages they send related to fatherhood. That’s why we applaud when companies like EA create products that send constructive messages that benefit our nation’s children and, in this case, children the world over. I still haven’t figured out how the couple can have babies “wherever they go,” but in the interest of time, I’ll leave that research for another day.
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I don't dance. So you can imagine the nervousness and anticipation I experienced upon hearing that Bella, my six-year-old daughter, was to attend her first (and annual) Winter Formal Daddy-Daughter Gala for her Girl Scout Troop.
As I read the invitation, several words leaped out at me and I knew—this was it—this was the moment wherein lies the difference between good dads and great dads. Looking back on the Winter Formal Daddy-Daughter Gala Dance Thingy, there were words that leaped from the invitation and seemed to strangle me in a choke-hold. Words like:
"Winter Formal"
Honestly, the committee couldn't make this "informal"?! Was the Gala-committee sitting back thinking of ways to make this event more uncomfortable for non-dancing dads?! Answer: yes. Yes, the committee was doing exactly that.
"Dress: Suit & Tie"
Now, I'm not the guy who never wears a suit and tie. But, when "suit and tie" are the minimum dress a dad is to wear, there's a certain ante that's upped—uppped to the level of "maxed-out uncomfortableness" for a Friday night.
"Masquerade Masks"
Great. Not only was there gonna be dancing all uncomfortably and in a formal way, there was to be crazy, creepy masks. Awesome. Add this to the column: "Ways to make dad uncomformtable and not attend your dance."
Fast forward to the dance. Once we stepped into the Winter Formal Daddy-Daughter Gala, things weren't so bad. There was a dance floor—ugh. But, there were also tables in the dance vicinity—score. And a long table with food and desserts—score, again.
We snacked, chewed gum and blew bubbles. Bubbles were a hit for a few minutes. There were brownies on the dessert table. Brownies kept me from the dance floor for a few minutes. Cookies and lemonade did the same. Boy, was I glad they had cookies and lemonade. I knew the "dance" was to last for two and a half hours. My strategy? Spend time doing other things besides dancing! Any few minutes off the dance floor meant a few mintues not dancing.
Then there were the raffles. I spent several minutes in line guessing the number of jelly beans in hopes of winning a pink princess tent. After several guesses and $20 later—we didn't win the tent.
Also, and I hadn't originally thought of this, but there were other dads at this daddy-daughter event. I immediately found two wingmen-dads. One dad was a Gala-newbie like myself. But one dad, he was a Gala-pro. We kept one another comfortable while our daughters ran around the dance floor. The Gala-pro's daughter had taken off her shoes. My daughter soon followed.
Turns out, Gala-pro dad had an older daughter, age 8 or 9 or something. This was like his fourth Gala. His daughter was doing her own thing at this point. All Gala-pro dad had to do was show up and watch. The daughter had friends and other things to keep her busy. She didn't have to dance with her dad the whole night. This led me to two conclusions:
- Oh no, there's gonna be more Gala's?! and...
- Wait, there won't be many more Gala's were Bella actually wants to dance with me. I'd better actually dance.
The next song plays...I grab Bella...we twirl and dip...dip and twirl. That's pretty much my entire repertoire. After the song, there was a break for raffle-winner announcments. They actually called "Isabella Sanders" over the speakers. Out of the millions of girls (well dozens of girls) in attendance, Bella won a big raffle prize. She won a wooden jewelry box. They must have seen me placing all that cash in the jelly bean raffle.
There were more dances. Then, more standing hand-in-hand at the juice line. I talked more with my wingmen-dads about life and how quick the time flies. We talked about how much we hated dancing.
Then, there was the last dance call. I found barefooted Bella and held her. The emcee said something special (I don't remember what, I was nervous). Then, Whitney Houston music started. You know, slow-jam Whitney.
If you're me, you've spent your life caring little about Whitney's slow jams. Why? Well, because those said slow jams didn't involve you dancing. At grade school dances, you could sit on the bleachers. In middle school, you could stand by the wall. In high school—outside in the car. In college, well, who attends dances in college?!
But this last-dance was different. This last-dance was Whitney Houston's "I will always love you". It was a rallying cry to hold my sweet, formally dressed, barefooted Isabella. This was really a "last dance" in many ways. How often do you dress formally and dance? Oh, now I get it. The mom-steering committee had it right all along. This night was really special.
Thankfully, I've been able to dance in the living room and in retail store aisles many times with my six-year-old princess. And I hope to dance a few more times before she turns seven in a few months. Each dance has its own special quality, but this one was different.
This dance had as a background a room full of dads singing off key, and as loud as they could. You see, most of the dads had been there before. They weren't as nervous as me. They knew something I didn't. That as dads, you don't get many of these nights. You don't get enough of these dances. I'm still not certain if the dads were shouting off-key to be funny or to keep themselves from tearing up. I'm guessing the latter.
Me, I picked Bell up and held her in my arms until after Whitney's long last note. I've never been so grateful for Whitney's ability to hold a long note! Bella rested her head on my shoulder and I took a mental snapshot. We held hands as we walked off the dance floor, we grabbed more gum from the center pieces on the tables and I put Bella's shoes back on. Then, we walked slowly to the car—just me and Bell.
By the time we were buckled safely in the car, Bell was thinking about fries at the Burger King next door. Me? I was thinking about a line from a Tim McGraw song, "Someday you'll be looking back on your life at the memories, this is gonna be one of those nights..."
Why is the hashtag #DadsWay in this blog title? Through June 23, every time you Tweet using the hashtag #DadsWay, Tide and Downy will donate $1 to National Fatherhood Initiative. So, if you are on Twitter, tell us what #DadsWay means to you. To me, #DadsWay means dancing.
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"You will give the people of earth an ideal to strive towards, they will race behind you, they will stumble, they will fall, but in time, they will join you in the sun. In time, you will help them accomplish wonders." —Jor-El
As a guy who grew up watching Christopher Reeve and Dean Cain fly through the air as Superman, I was excited to see the new Man of Steel that was released Friday.
Fans of Superman will love the film. The film has been ridiculed for the seemingly extra 45 minutes of excess explosions — of which I can't disagree. But all in all, the film is better than any previous Superman and places the franchise firmly in same line with other great superhero films of the last few years.
Aside from all the lengthly explosions, there's a real story that sticks with how Superman was originally conceived. We learn the "Man of Steel" was born on Krypton to Jor-El (Russell Crowe), has an adoptive earthly dad (Kevin Costner), and must save the planet all while figuring out whether to use the gifts he has to help people or not.
When I watched the previous Superman movies, I was not a father myself. Now that I'm a dad, I watched Man of Steel through the eyes of Jor-El and Jonathan Clark. Watching as a dad, I was reminded of two things.
1) Great Fathers Guide Their Kids.
Throughout the film, Superman has flashbacks to Smallville, Kansas and in doing so, he finds his true self. Meanwhile, the audience gathers information to aid in understanding the depth of his “Man of Steel” character.
We watch as Clark finds his “Fortress of Solitude”. It is there he finds his suit and learns the crest on the suit is a symbol of hope. In this same scene, Jor-El explains exactly how Clark has been given certain powers. It is only after this moment that Clark begins to push his own limits—eventually learning to fly. Without such guiding from Jor-El, it's debatable that Superman would ever learn to fly, literally and figuratively.
"Every person can be a force for good, free to forge his own destiny." —Jor-El
In another flashback, Clark talks with his earthly father, Jonathan. Jonathan, in explaining how he came to live with "The Kents", says to Clark, “I have to believe you were sent here for a reason…Even if it takes the rest of your life, you owe it to yourself to find out why that is.” In a great father-son moment, Jonathan says to Clark, “You have to decide what kind of man you want to be. Good character or bad, that man will change the world.”
“You have to decide what kind of man you want to be. Good character or bad, that man will change the world.” —Jonathan Clark
2) Great Fathers Put Their Kids First.
Superman had a great biological father in Jor-El and a great adoptive father in Jonathan Kent. Superman/Clark Kent struggles to live as a human/super-human throughout the film. This tension unfolds in the two fatherly relationships of the film.
With Jor-El, the idea of living and using super powers is a given. In stark contrast, Jonathan struggles to keep his son's powers from the scrutiny of public for fear of misunderstanding or unneeded attention. Living in that tension between being human and super-human is where Man of Steel wins.
In the end, Man of Steel depicts a man whose biological father and adoptive father sacrifice themselves to save their son. It's a film that depicts sacrificial love and selflessness as the true nature of fatherhood, making it a movie worth watching...dare I say...a "symbol of hope" for our generation.
“Man of Steel" is rated PG-13 (Parents strongly cautioned).
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We often say at NFI, we are about the business of "increasing the proportion of children who grow up with 24/7 dads." What does this mean? Well, it means we are happy to align ourselves with people and organizations which work promote protecting children and stengthening families.
It’s not easy to be close as a family today. In today’s world, moms, dads and kids all have things tugging at their calendars. We must work together as families in order to stay close and connect with any true meaning.
In this busy world, moms and dads sense the pressure to make the “perfect” parenting decisions, only to be judged or criticized by other parents. Moms get the attacks of judgement on topics and personal decisions like going back to work and feeding the baby. Dads get judged on things like their position at the company, whether to stay home and/or how their kids act in public. From styles of discipline to 8pm bed times, I'm reminded of the saying, "opinions are like armpits—everyone has one and well...(you may know the rest!)."
This is why we promote the StrongMoms Empower™ campaign by Similac® (a call-to-action to create a more supportive and less judgmental environment to empower moms to be confident about the decisions they make for their children and their families) and National Family Month (NFM) (which occurs every year between Mother’s and Father’s Day).
National Famliy Month's goal is to "Build a nation of confident kids by growing stronger and healthier families and encouraging families to support one another." Anything we can do to shed light on this movement, we stand ready.
We thought it was a perfect time to consider our families and how to make them stronger. Strong families share many of the same qualities. Here are a few examples:.
Build Trust
Strong families build trusting relations by following through with promises.
Show Commitment
Strong families feel like a team. They share traditions like having a family picnic on the Fourth of July or taking walks together after dinner. Family members show commitment to the family by making time for family events and making sacrifices for one another.
Communicate
Members of strong families talk to one another about important decisions and daily plans. They discuss feelings as well as day-to-day activities at school or work. When there are conflicts, strong families take time to cool down before responding. They don't bottle up their anger or let it get out of hand. They talk about possible solutions to problems and work together to carry out the best solution.
Grow Through Crises
All families experience crises. Strong families use these experiences to learn and grow. They know even bad experiences can bring about good changes and help them to become closer. They admit problems instead of hiding them. They seek help when needed.
Spend Time Together
Strong families spend time together, talking, reading, playing games, taking walks, cooking. Some special times involve closeness, like reading a good-night story and tucking children into bed with a kiss.
Have Fun as a Family
Strong families know that having fun is important and make plans to have fun together. They plan family trips or parties. Strong families know that laughter is important and use humor to help reduce stress. Family members laugh with one another, not at one another.
Show Love and Affection
No matter what children say or do, they need to know that their parents love them. Strong families show caring in many ways. Family members say to each other, "I love you" or "I'm happy we're in this family together." They give hugs and show affection in other small ways. They may call each other nicknames and enjoy remembering family stories.
Here are some ideas for how to celebrate the month with family:
- Take a walk together.
- Watch a favorite movie.
- Meet eyes when you speak.
- Say "please" with your requests.
- Say "thank you."
- Discipline in private.
- Let your "no" mean no.
- Let your "yes" mean yes.
- Praise events.
- Go to a ballgame together.
- Have family dinner at home at least twice a week.
- Listen. Listen. Listen.
- Make free time.
- Laugh out loud.
- Say, "I'm proud of you."
- Smile.
- Be home when they are home.
- Hug often.
- Make "I love you" the last thing you say every night.
- Say, "Good morning!" cheerfully every morning.
- Make a dinner date for just you and your child.
- Turn off the TV.
- Make a campfire and sing songs.
- Stop what you are doing and listen.
- Take your child to work.
- Lie on your backs and look for shooting stars at night.
- Teach your kids how to save money.
- Show enthusiasm.
- Develop a kid's-eye view of the world.
- Make family traditions.
- Take a family vacation every year.
- Go fishing.
- Sing songs.
- Show and tell your love for your spouse.
- Read a best-selling children's book aloud.
- Listen to music.
- Share memories.
- Tell childhood stories.
- Attend religious services together.
- Say "I love you."
If you follow professional golf, you know the U.S. Open Championship is kind of a big deal. ESPN reports that Phil Mickelson skipped US Open practice to attend his daughter's eigth grade graduation.

ESPN says:
Mickelson was not at Merion Golf Club on Tuesday preparing for the U.S. Open because he headed home to San Diego, where he will attend his daughter's eighth-grade graduation.
Mickelson arrived at Merion on Monday but was unable to get in much practice due to the severe weather conditions that twice caused United States Golf Association officials to close the course.
Mickelson was quoted in a statement released Tuesday he always planned to attend his daughter's graduation ceremony. But with the bad weather at Merion, he left early so he could practice at home.
Mickelson said in a statement:
- I was scheduled to return to San Diego after my 2:30pm press conference Tuesday. I came back Monday...my daughter Amanda is speaking at her 8th grade graduation ceremony and I always planned on being here for that, but since it was raining so much Monday and we didn't know if we'd even be able to play a sloppy course, I came home last night to practice in great weather on my range and greens. I'll be ready to go Thursday.
The ceremony is scheduled to take place in the late afternoon Wednesday in California, and Mickelson plans to return to Merion (in Pennsylvania) sometime overnight. He has a 7:11 a.m. starting time on Thursday off the 11th tee (4:11 a.m. California time).
As CBSSports makes clear: say the graduation ends at 5 p.m. on Wednesday (8 p.m. in Pennsylvania) -- Mickelson will probably eat a cookie and drink some juice at the after-party and be out the door by 6:30 p.m. (9:30 p.m. in Pennsylvania). It's a 4 1/2-hour (or so) flight.
Even with a private jet, like I'm sure Mickelson has. He will hit the tee box like any sleepy dad would! To that we say, go Philly Mick, you're doing things #DadsWay!
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One of the saddest statistics I have seen is that divorce rates among couples with special needs children are higher than among the general population. This breaks my heart. In situations where it is most critical for a couple to stay together so they can work together for the good of their children, there is even more family breakdown.
And the sad reality is that one of the main reasons for this breakdown is that too many fathers are walking away from difficult situations. My friend’s wife counsels women who are in high-risk pregnancies, and he swears that by the end of their wives’ terms, half the fathers have left. And often, even if they stay, they don’t make the selfless changes necessary to accommodate the special needs of the wife going through the difficult pregnancy.
Again, this is heart breaking. At their wives’ and children’s most needful hour, their attitude is “this is not what I signed up for; I’m outta here.”
That is why when my son was diagnosed with Type 1 Diabetes (T1D) last June, I knew that I needed to step up in a big way. Responsible fatherhood needed to take on a whole new meaning for me. My son deserved for me to be there for him. My wife deserved for me to be there for her.
Thankfully, due to incredible medical breakthroughs, T1D has become a manageable disease. But it still takes constant vigilance. You can’t take a day off from managing it. Really, you can’t even take several hours off from managing it. Our son is 3-1/2, so he is not yet at the age where he can tell us when he doesn’t feel quite right. It is up to us to figure it out, which involves checking his blood sugar every few hours (even in the middle of the night). It means making constant adjustments to his insulin pump to ensure that we are keeping his blood sugar under control.
And none of these actions or decisions is made without my wife and I working together. And what makes it work even better, what gives it that magical synergy, is that my wife and I both approach things differently. Right on par with the research about how moms and dads take different approaches to parenting, my wife and I take different approaches to diabetes management! For example, my wife tends to be much more cautious/worried when it comes to dealing with his high blood sugars, whereas I tend to be a little more laissez faire and patient; what this creates is a perfect balance where we are not overreacting, nor are we standing idly by.
Aside from the “transactional” part of managing the disease, there is the relational part as well. My wife and I both relate to my son differently, and we can already see how our son reacts and interacts with us differently. He makes it clear that he is happiest when both my wife and I are with him, eating dinner together, watching a movie, whatever. He gets irreplaceable comfort and security from our presence. When he wants to be thrown (high) into the air, he comes to me. When he wants to cuddle he goes to mom (I cuddle him, and my wife throws him (low) in the air, too, but I am talking about “on average” here).
Short of there being a cure, my son will always have T1D, which means that I will always have to work with my wife to ensure that he grows up as happy, healthy, and normal as possible. This is a team task, and my wife and I are our son’s perfect team.
Being there for my wife and my son to help him overcome the challenge of T1D – that’s #DadsWay.
You may be wondering why we are using the hashtag #DadsWay. From now until June 23, every time you Tweet using the hashtag #DadsWay, Tide and Downy will donate $1 to National Fatherhood Initiative! So, if you are on Twitter, sign in and tell us what #DadsWay means to you.
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As you can imagine, June is quite a special month for NFI. As we serve fathers, we thought we should remind you of three ways you can support our aim of creating better dads and give you extraordinary ideas for gifts. Here are three ways you can support fathers this Father's Day:
1. Join NFI's Dads Club™
With a one-time $20 membership fee (Now through Father's Day—regularly $35), you get:
- awesome set of Dads Club™ swag - including a set of men's grooming products from Dove® Men+Care™
- connect with other Dads Club™ members who care about fatherhood.
Plus, your membership fee supports National Fatherhood Initiative's mission to create a world in which every child has a 24/7 Dad℠! Join now!
2. Donate in Honor of Dad for Father's Day
Give $25 or more between now and Father's Day and we will send you a customizable, framable certificate you can present to your dad! Donate now!

3. Tweet Using #DadsWay Hashtag
Here is the easiest $1 you will ever donate to National Fatherhood Initiative. If you are on Twitter, every time you use the hashtag #dadsway, Tide/Downy will donate $1 to NFI. Talk about the dad in your life or share something unique about your dad. Dads, you can tweet about being a dad. We will make it even easier for you. Here is an example tweet:
- For every tweet using #DadsWay @Tide & @Downy will donate $1 to National Fatherhood Initiative @thefatherfactor. Have at it!
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This is a guest post by Clay Brizendine. Clay is a CPT, a personal and corporate trainer, father of two daughters and author of Shoebox Letters – Daughters to Dads. Follow Clay on the web and Twitter. Interested in guest blogging for NFI? Send us an email.
A good friend of mine, Kash Shaikh, is starting a movement called #besomebody. What is it? In his words, ‘whatever you want it to be.’ He’s starting to get good momentum, and as I see and hear more about it, it got me to thinking about the ways in which I want to #besomebody. One of the biggest? In my role as dad to my 2 daughters. In Shoebox Letters – Daughters to Dads, I point out nine key themes that can direct you to being the best dad you can be. The question is – how will you use these to #besomebody? Use Father’s Day as a time to reflect on what it means to you to be Dad.
Love Unconditionally
I am very much a believer that strong foundations are what make the impossible possible. Loving your daughter unconditionally turns dreams to realities. It unlocks potential. It makes trying new things without fear-of-failure something that your daughter does rather than just thinking about. Loving unconditionally sets the strongest foundation for a unique bond between dad and daughter.
Be Patient
How can any of us grow if we’re not stretched beyond what we’re capable of today? Patience is truly a virtue, and as a parent, it’s tested. It’s downright hard sometimes to be patient with your daughter when your job, others in your family, and other priorities all comingle. Patience is further tested when it’s hard to see an end in sight. But the bigger picture tells us to have faith, to be patient, and to recognize the light at the end of the tunnel isn’t as far away as we think.
Be Mindful
Being your daughter’s dad is an art, not a science. With no manual, we test some things, see if they work, and then try again. Sometimes we work so hard over here… that we forget about what’s over there. Sometimes it’s by choice, and sometimes by accident. But in either case, as a dad, it’s our job to be mindful of our actions and the consequences that can come from them.
Be Amazing
A dad is human. A dad is a person. You’re not just a dad. You have interests & hobbies, likes & dislikes. Some of those revolve around your daughter, and some of those were formed long before she came along. Letters in the book tell the stories of dads who played what is sometimes the hardest role to play as a dad – themselves. What came from that was… well, amazing.
Be THE Example
Hundreds of books have argued over what the exact traits are of great leaders. Parents are the leaders of their family, and what has shown to be true through countless generations of these leaders is that setting the right example is critically important. Walking the talk, living your ideals, and recognizing that actions speak louder than words is a sure-fire way for you to have a profound influence on your daughter.
Be There and Be Accountable
Themes that naturally arose from these letters – unconditional love, patience, being amazing, and setting the right examples – are all challenging enough for a dad. They’re even harder to do when dad isn’t around.
Be Dependable
de·pend·a·ble. Adjective: Trustworthy and reliable. Synonyms: reliable – trustworthy – trusty – sure – certain – safe. Being dependable is more than just showing up… it’s being there when it counts to your daughter, creating a sense of security. When she can’t count on anything else, as will happen on occasion, she needs to know she can count on you.
Be Their Hero
Being a hero to your daughter takes everything you have as a dad. But how would you know if you lived up to that billing? You’re on the right path if your daughter describes you like some of the ones from the book describe their dads.
Love Forever
Love Unconditionally. Be Patient. Be Mindful. Be Amazing. Be THE Example. Be There and Be Accountable. Be Dependable. Be Their Hero. Why? So that when you’re gone, you can Love Forever.
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Are you proud to be a dad? Do you want to promote responsible fatherhood in society? Are you looking for a community of other committed dads? Then the Dads Club™ is the place for you!
With a one-time $20 (regular price is $35) membership fee, you get an awesome set of Dads Club™ "swag" - including a set of men's grooming products from Dove® Men+Care™ - and can connect with other Dads Club™ members who care about fatherhood.
Plus, your membership fee supports National Fatherhood Initiative's mission to create a world in which every child has a 24/7 Dad℠!
Exclusive Dads Club™ Member Benefits
- Gift from Dove® Men+Care™ - the latest products from Dove® Men+Care™ provide superior grooming maintenance for men by caring for their skin, face and hair
- Dads Club™ t-shirt - to proudly sport your commitment to fatherhood
- Dads Club™ photo magnet - to hold a picture of your kids
- A 5-pack set of NFI's Dad's Pocket Guide™ - pocket-sized advice for dads - share some with other dads you know!
- "No Ifs" commitment band - to remind yourself that being there for your kids is an unconditional decision
- Exclusive monthly e-newsletter for Dads Club™ members - featuring tips for dads, member spotlights, and special messages from Dove® Men+Care™!
- NFI's twice-weekly Dad Email™ - practical tips, resources, and ideas for dads
Moms: Get the dad in your life the perfect Father's Day gift—you know he needs a new shirt and products to make him smell fresh!
"The Fatherhood Movie of the Year Award is given each year to the film that “best communicates the importance of involved, responsible, and committed fatherhood in children’s lives."
Los Angeles, CA (PRWEB) May 31, 2013—At a ceremony yesterday at Ulysses S. Grant High School, National Fatherhood Initiative (NFI) and Life of Dad (LOD) presented the 2012 Fatherhood Movie of the Year Award™ to director Andy Fickman for his work on Parental Guidance.
The public chose Parental Guidance -- via a contest on NFI’s Facebook page -- to receive the Award, which is given each year to the film that “best communicates the importance of involved, responsible, and committed fatherhood in children’s lives.”
NFI nominated Parental Guidance (directed by Fickman; starring Billy Crystal, Bette Midler, Marisa Tomei, and Tom Everett Scott) for its realistic depiction of the generational struggles of a pair of loving grandparents, for its positive portrayal of the importance of marriage, and for the important roles the father and grandfather play in their families’ lives.
On NFI’s blog, The Father Factor, Fickman said that the takeaway for dads from the film is twofold: “One is a reminder to dads that we do play a part, we do have a role, and that role never changes. It’s easy to say, let your mom handle that, but it’s important that we’re handling that as well,” said Fickman.
Fickman also said, “I think it’s also that we have different experiences that we are bringing to the table, and a child lucky enough to have both a mother and father can give them different pieces of wisdom.”
After accepting the Award, Fickman took questions from Grant High School students interested in pursuing careers in entertainment.
Throughout the month of February, voters were able to watch the trailers of the four nominated films and vote for their favorite once per day through Oscar night. The contest is part of NFI's efforts to shine a light on cultural messages that highlight the unique and irreplaceable role that fathers play in their children's lives. Given the power of film in shaping public perceptions, NFI applauds the makers of Parental Guidance for their efforts in depicting fatherhood in a realistic, positive, and powerful way. NFI started the Fatherhood Movie of the Year™ contest in 2012, when Courageous was selected by the public as the winner for the 2011 movie year.

This award ceremony also marks the first event hosted by the newly established partnership between Los Angeles-based Life of Dad and Washington, DC-based National Fatherhood Initiative. The organizations will help promote entertainment media productions to their large audiences of fathers, families, and family-serving organizations through events in Los Angeles and Washington, DC; social media promotions; and audio and video production.
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