In a unique partnership with Tide + Downy, NFI announces the #DadsWay Twitter Party!
Let's get together and discuss how “dad’s way” of doing things—being a more engaged parent, household purchases, household chores (including laundry)—have changed among modern dads.
For every tweet using #DadsWay @Tide & @Downy will donate $1 to @TheFatherFactor .
Date: Thursday, June 20, 2013
Time: 8-9 PM EDT
Each tweet with #DadsWay hashtag will enter you for a chance to win...
- One (1) iPad mini
- Two (2) Amazon $50 gift cards
RSVP by commenting with your Twitter URL (http://twitter.com/username) over at dadarocks.com. An RSVP is not required to participate or to be entered to win.
Catch NFI's Vince DiCaro on Fox News Live being interviewed about the Twitter Party tonight:
For over 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with Bleach Alternative, Tide Stain Release, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers’ on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.
Can't see the video? Visit here.
This post is a part of the Tide + Downy #dadsway promotion.
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Much like Chuck Norris, I don't cry. Every so often, around Father's Day-Month, I may or may not "shed man tears." But I don't cry—ever. Shedding man tears is something wholly other—yet emotionally significant. June is a tough month for we dads to watch commercials. It seems for a few days, the world stops and turns, then turns more and lands on fathers for a few hours before rotating to Fourth of July sales. While we dads like our Fourth of July sales too, hardly have Independence Day commercials made us cry, er, shed man tears, which is different, not crying, no.
I give you NFI's list of five Father's Day commercials that may cause you to shed man tears.
Tide and Downy Commercial: Happy Father's Day (30 sec)
Lily lives in her favorite princess dress, but like most kids, she's not exactly tidy. Between pasta spills and kissing frogs, that princess dress gets messy! Once a week, Lily's dad lets her play sheriff and uses Tide laundry detergent and Downy fabric softener together to keep her dress stain free and super soft. This one may not make you shed man tears, but the kindness of Tide and Downy is making us do so. For every tweet on Twitter of the hashtag #DadsWay, Tide and Downy will give NFI $1. Let's see those tweets! Leave the man tears to yourself!
Oral B: Power of Dad (1:09)
Your dad has always had the power to make you smile, now Oral-B wants to help you power up his smile in return (insert shedding of man tears here). #PowerofDad
Sears: Not a Superhero (1:03)
Let's hear it for the original Superman, Dad. From the one place you can always count on to save his day. From ties to grills, tools, TVs and more, only Sears has everything the superhero in your life is looking for this Father's Day. This is Sears, #ThisIsSuper. Another hashtag could be used here: #ShedManTears.
Dick's Sporting Goods: Father's Day (1:02)
For everything Dad has done for you, make this Father's Day the best one ever. Sometimes, no emotion is needed, simple sports scenes may evoke the shedding of man tears. Like in this video:
Oreo: Bedtime (1:01)
Wonder if a girl gave an Oreo to her Dad - would he let her stay up past bedtime? See how sharing an Oreo can let wonder loose in Oreo's latest Wonderfilled commercial, featuring a new twist on a favorite song. Yes, in conducting my own experiment, the data is statistically significant showing when a daughter gives her dad an Oreo—she can in fact stay up past her bedtime. While dad sheds man tears over delicious cookies and milk. Those man tears are actually called "wonderfilled man tears."
If you made it through these commercials without shedding man tears, chances are, you're either a cyborg or not-a-father. In which case, I'm not mad at you. But you need to understand, all the above companies got Father's Day correct this year. Go dads—and Happy Father's Day!
What's your favorite Father's Day commercial?