NFI and Dove® Men+Care™ Team Up to Launch Dads Club™
New Club Will Be Place for Fathers Who Care for What Matters to Support Each Other and the Cause of Responsible Fatherhood
In a national press release posted this morning, National Fatherhood Initiative and Dove® Men+Care™ have partnered to launch the Dads Club™, a membership club where dads can come together to support each other and bolster efforts to strengthen fatherhood.
Today’s dads are finding that social media and the Internet are providing unprecedented opportunities to network, share stories, and support each other in their fathering journeys. However, there is no “hub” where fathers can come together to not only help each other become better dads, but to also make a meaningful contribution to the cause of strengthening the institution of fatherhood in America.
A corporate-nonprofit partnership is an ideal mechanism to meet this need, and Dove® Men+Care™ and National Fatherhood Initiative (NFI) are the ideal partners. NFI has worked since 1994 to strengthen the institution of fatherhood through public education campaigns, research, and the distribution of fatherhood skill-building materials to individuals and organizations around the country. Dove® Men+Care™ has demonstrated a true commitment to creating a more positive and inspirational image of men and fathers through its “Real Moments” campaign (www.dovemencare.com)
“NFI is delighted to have a committed partner like Dove® Men+Care™ to not only help us provide a safe place for dads to help each other, but to become a partner in our work to ensure that every child has an involved, responsible, and committed father,” said Vincent DiCaro, NFI’s vice president of development and communication.
Members of the new Dads Club™ will receive various benefits upon joining, including:
- samples of Dove® Men+Care™ products
- Exclusive monthly e-newsletter with expert fathering advice or funny stories and encouragement for dads plus special messages from Dove® Men+Care™
- a co-logoed Dads Club™ t-shirt
- a Dads Club™ photo magnet
- and a copy of NFI’s “Dad’s Pocket Guide”
“Dove® Men+Care™ is proud to partner with National Fatherhood Initiative to launch Dads Club™ in our continued effort to help men care for what matters most,” said Rob Candelino, vice president marketing for Unilever Skincare. “Research shows that men today are prioritizing taking care of their families, and as a dad, I understand the importance of having dedicated resources and tools on which men can rely as they continue to embrace fatherhood. This program is one important way Dove® Men+Care™ aims to support the dedicated, caring, dad community.”
Through the partners’ Facebook pages, Twitter feeds, web properties, a members-only e-newsletter, and use of the hashtag #dadsclub, Dads Club™ members will have various spaces in which to come together as fathers, receive advice, and support the cause. Over time, NFI and Dove® Men+Care™ will engage notable dads to become inspirational figures for fathers and ambassadors for the cause of strengthening fatherhood. Dads Club™ membership will be available for a one-time $35 contribution to NFI, a portion of which will be a tax-deductible, charitable donation to support NFI’s work. This one-time contribution entitles dads to a lifetime membership in the Dads Club™. Fathers can join at http://www.fatherhood.org/dadsclub.
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